Personal Shopping · Turin

Personal Shopper in Turin


Via Roma under the arcades, the appointments made before you arrive, a car at the kerb and nobody in a hurry.
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One contact, all day
NDA
From the first message
EN IT
Always available
RU ZH
Concierges in our Italy team
Direct answers

A personal shopper in Turin: the first questions.

Service

What it actually is

Appointments made before you arrive on Via Roma and Via Lagrange, someone beside you through each purchase who speaks to the staff in Italian, a car held for the day and the tax paperwork done at the counter. Styling advice only if you ask for it.

Languages

Who you will be with

English and Italian as standard. Our Italy team includes Russian- and Chinese-speaking concierges. Arabic, French, Spanish and Portuguese on request, with notice.

Cost

What it costs

Quoted against the day: how many houses, how many people, whether a car is held, which language, and whether the day ends in the Langhe or at an outlet. One figure before anything is booked.

Model

How the bill works

Goods are invoiced to you by the boutique at its own price, never resold by us at a margin. Our fee is a separate line, restaurants are passed through at cost, and the car, the driver and shipping are quoted as separate lines.

Notice

How much notice we need

At least seven days for a normal shopping day. Shorter notice is looked at case by case. Under 48 hours is an urgency case, with additional fees and no guarantee.

Limits

What nobody can do

No one gets you a Birkin or a waiting-list watch on demand, and not every house has a Turin boutique. We tell you which ones do before you travel.

Read this first

Turin is not a smaller Milan, and that is the point.

Turin sells luxury in a different register. Milan has the Quadrilatero, the showrooms and the crowds of Fashion Week. Turin has Via Roma under its arcades, fewer houses that know their clients by name, old jewellers and historic cafés where nobody hurries you between appointments. It is quieter and more private, and that is why some of our clients choose it.

A personal shopper in Turin, at Algoz, is one professional who handles the whole day: the boutiques called before you arrive, the pieces confirmed as in the building, someone beside you in each store, a car outside, lunch held and the tax refund done properly. When the brief needs a house that Turin does not have, Milan is about fifty minutes away by fast train, and the second day is planned together with the first. Send the dates and what you are looking for, and you get a reply within 24 hours, faster for members and known clients.

  • Appointments on Via Roma, Via Lagrange and Via Carlo Alberto made before you arrive
  • One professional beside you all day, in your language and in Italian
  • A car and driver held for the day, cleared for the restricted centre
  • Tax-free invoices issued at the till, not discovered at the airport
  • Wine from the Langhe bought at the estate and shipped home
  • Discreet protection on the day when the purchases justify it
What Algoz is, and is not

Personal shopper, stylist or image consultant?

Search for a personal shopper in Turin and most of what comes back, usually in Italian, is image consulting: armocromia (colour analysis), body-shape analysis, wardrobe restyling, a business dress code session, a styled walk through the shops. That is a real profession and Turin has good practitioners. If what you want is to be dressed differently, hire one, and we will say so rather than take the booking.

A stylist works on the wardrobe: what you own, what suits you, what to add. An image consultant works on how you present yourself, usually over several sessions, with colour and silhouette at the core. A personal shopper, in the sense our clients mean, works on the day itself: access, appointments, what is actually in stock, the language at the counter, the car, the timing, the tax paperwork and the shipping afterwards.

Algoz does the third. We are not image consultants, we do not run colour analysis and we are not a stylist with a client book. We are also not an authorised dealer or agent of any house, we hold no allocation with any brand and we never resell goods at a margin. If your brief is one store only, the store's own service may be all you need: Rinascente, for example, offers a free in-store personal shopper to its Rinascentecard holders, for appointments of up to two hours. Where the trip is larger than the shopping, it runs inside the same file. See concierge in Turin and membership tiers.

The city centre

Where to shop in Turin, street by street.

The shopping centre of Turin is compact enough to cover on foot with the car following: Via Roma and Piazza San Carlo, Via Lagrange and Via Carlo Alberto alongside them, the galleries under glass, Piazza Castello and the Quadrilatero Romano, then Via Po down to the river. The sections below take them in that order, followed by the jewellers, the houses Turin does not have and the cafés between appointments.

01 —

Why some clients choose Turin over Milan

Turin was the seat of the House of Savoy, and the centre still reads like a royal city: long straight streets, arcaded pavements and squares laid out for promenades. UNESCO lists 22 Savoy palaces and villas as one World Heritage site, eleven of them in central Turin. For shopping, that means a compact district. The city's tourism office describes Via Roma and the parallel streets of Via Lagrange and Via Carlo Alberto as home to the top Italian and international designers, alongside historic brands, ateliers and tailoring.

The difference a client notices first is attention. An appointment in Turin is rarely a slot in a queue. It is an hour with the same advisor, often in a quiet room, with pieces brought from the back because someone called ahead. The trade-off is range: Turin has fewer houses than Milan, and we tell you plainly, before you travel, which ones you will find here and which mean a second day in Milan.

02 —

Via Roma and Piazza San Carlo

Via Roma runs from Piazza Castello towards Porta Nuova station under its arcades, and it carries most of the city's luxury in one line. On their own store locators, Louis Vuitton lists its Turin boutique at Via Roma 38, Hermès at Via Roma 124 and Max Mara at Via Roma 279. Rolex lists Rocca 1794 at number 290 among its official retailers, and Tudor lists Rossi Gioielli at number 238. Store lists change, so we confirm each house the week you travel.

Along the way the street opens into Piazza San Carlo, the baroque square the Turinese call the city's drawing room, with the twin churches of San Carlo and Santa Cristina facing it and the bronze horseman of Emanuele Filiberto, the Savoy duke, in the middle. Caffè Torino, founded in 1903, is under its arcades. This is where a shopping day in Turin finds its rhythm: two appointments, a coffee in the square, two more. Under the arcades you shop dry in November rain and in shade in July, and on our days the bags go to the car after every stop.

03 —

Via Lagrange, Via Carlo Alberto and the Rinascente

Via Lagrange, parallel to Via Roma, is the second luxury street. Prada lists its Turin store at Via Lagrange 2Q, and Moncler's store locator lists a boutique at Via Lagrange 2. At number 15 is the Rinascente, which its owner says was renovated and expanded in 2019, with three floors of fashion, beauty and design. Its store page lists a tax-free service, national and international deliveries and a tailor, and Bulgari's locator lists a point of sale inside it: a Bulgari corner within the department store, not a stand-alone boutique. For an open brief, it is the fastest way to see many names in one building.

Via Carlo Alberto, one street further, is quieter: ateliers, tailoring and historic shops rather than flagships. At number 35 is the Grand Hotel Sitea, one of the city's five-star hotels on Turismo Torino's register, and inside it Carignano, which holds a Michelin star in the 2026 guide. Michelin's current online list for Turin and its surroundings shows nine one-star restaurants and none with two or three; Del Cambio is another. A table at one of them, booked for the right hour, is often the best way to break a shopping day in two.

04 —

The galleries under glass

Turin's covered galleries are where the arcades turn into rooms. Galleria San Federico opens off Via Roma and, as local histories record it, was built in the 1930s rebuilding of the street. Galleria Subalpina, the art nouveau style arcade that Turismo Torino places facing Piazza Castello, is older: it opened in the 1870s and runs through to Piazza Carlo Alberto. Baratti & Milano, the confectioners founded in 1858, have kept their café in it since 1875.

The galleries do the job of the arcades with a roof: shelter, quiet and a place to stop. The shops inside are smaller and more particular than the flagships on Via Roma, the kind a visitor walks past, and part of the work is knowing which of them are worth the stop for your brief.

05 —

Piazza Castello, Via Garibaldi and the Quadrilatero Romano

Piazza Castello is the hinge of the centre: Via Roma, Via Po and Via Garibaldi all leave from it. Palazzo Madama stands in the middle, part of the UNESCO site, with both towers of the Roman gate built into it and the city's museum of ancient art inside. Under the arcades at number 15 is Caffè Mulassano, where, the plaque inside says, the tramezzino was invented in 1926. Carpano, the vermouth house, formalised its firm under these same arcades in 1820.

Via Garibaldi, which the tourism office calls one of Europe's longest pedestrian streets, runs for about a kilometre to Piazza Statuto. Around it is the Quadrilatero Romano, which Turismo Torino describes as craftspeople and historic and modern shops, an alternative route to that of the top names. For a client who has done Via Roma and wants something nobody at home will own, this is where the afternoon goes, on foot, with the driver waiting at the edge. See Turismo Torino's own guide to shopping in Turin.

06 —

Via Po: antiques, old books and the river

Via Po carries the arcades of Piazza Castello on towards the river, with its own character: stalls of second-hand books and records, antiques and period bookshops, all the way to Piazza Vittorio Veneto. The street has a jewellery history too: Musy Padre e Figli, which heritage sources date to 1707, moved to Via Po in 1818. Beyond Piazza Vittorio Veneto, the Vittorio Emanuele I bridge crosses the Po towards the green hill on the far bank, and the river, its bridges and that hill are where a long afternoon on Via Po usually ends.

An antique, a print or a first edition is a different purchase from a handbag. The provenance, the invoice, the condition and whether any paperwork is needed to take the piece home all want checking before you pay, not after. We ask those questions with the dealer, in Italian, while you look, and a fragile piece is packed and shipped properly.

07 —

Jewellery and watches in Turin

Fine jewellery in Turin is mostly in the hands of Italian jewellers and authorised retailers. Rolex's retailer list includes Rocca 1794 on Via Roma and Astrua on Via Cesare Battisti. Tudor lists Rossi Gioielli on Via Roma. Bulgari is sold through its point of sale inside the Rinascente. Cartier's own Italian store list names boutiques in Florence, Milan, Rome and Venice and none in Turin, which is worth knowing before a client travels for one specific piece.

For a viewing we agree in advance what you want to see, so the pieces are on the table when you arrive, and any sizing slot is booked at the same time. For a waiting-list watch we tell you honestly what the retailer says about the list, and we do not pretend to shorten it. When the value justifies it, the car and a discreet officer cover the movement from the jeweller to the hotel, and anything you would rather not carry home yourself can travel with a hand-carry officer.

08 —

Hermès, the missing houses and the honest part

Some pieces cannot be bought on request by anyone, at any price, on any day. A Hermès Birkin or Kelly is not ordered over the counter on Via Roma any more than in Paris; allocation runs through a relationship with a specific store, built over time. Some houses are also widely reported to limit how many pieces one client may buy in a period, checked against the passport at the till, so a plan built around several of the same thing from one house in one afternoon may not work.

The other honest point is specific to Turin. Several of the houses clients ask for first have no Turin boutique of their own, and some names that appear in Turin listings online turn out to be a corner inside a department store, a multi-brand shop or an authorised retailer. Before you travel we confirm, house by house, what is actually in the city, and where the answer is Milan we build the Milan day. If the resale market is what you want, we say so plainly, source with authentication and show you the price difference rather than hide it inside a fee.

09 —

The cafés between appointments, and what to take home

Turin's historic cafés are the best argument for spacing appointments generously. Al Bicerin, opposite the Santuario della Consolata, opened in 1763 and is the home of the bicerin: coffee, chocolate and cream in a small glass. Baratti & Milano has been in the Galleria Subalpina since 1875, Mulassano is on Piazza Castello and Caffè Torino on Piazza San Carlo. We plan the day so that one of them falls where the energy dips, usually mid-afternoon.

Turin also sells the gifts clients most often take home. Caffarel dates the gianduiotto, the hazelnut chocolate shaped like an upturned boat, to the Carnival of 1865 and calls it the first chocolate wrapped one by one. Carpano says vermouth began in Turin in 1786, when Antonio Benedetto Carpano created the formula. Chocolate travels badly in summer heat, so in the warm months it rides in the cabin of the car, not the boot, and goes home in the hand luggage or with the shipment.

Out of the centre

Beyond the centre: Lingotto, the outlets, the Langhe and the season.

Some of the best buying around Turin happens away from the arcades: at Lingotto, at the outlets, at the estates of the Langhe and at the truffle fair in Alba. The season shapes the rest, from the day before the mountains to the winter lights, and Milan is close enough to join the same trip. Each of these is planned as its own day or half day, with the car held throughout.

10 —

Lingotto: Eataly, the Pinacoteca and Artissima

The Lingotto holds three reasons to cross town. The first Eataly in the world opened here on 27 January 2007, in a former vermouth factory on Via Nizza, and it is still the easiest place in Turin to buy Piedmont's food in one visit. On the roof, the Pinacoteca Agnelli sits beside La Pista 500, a track over a kilometre long and 28 metres above the ground, part of which is now a garden of more than 40,000 plants, according to the museum.

The third is Artissima, Turin's contemporary art fair, from 30 October to 1 November 2026, with a preview day on 29 October, at the Oval Lingotto, with around 180 galleries from 35 countries as reported for this edition. Buying at a fair is its own kind of shopping: the work is reserved at the stand, invoiced by the gallery and shipped, insured door to door. We handle the gallery, the paperwork and the delivery, and the client deals with the art.

11 —

Outlets within a drive

Torino Outlet Village, at Settimo Torinese, is described by Turismo Torino as ten minutes from the centre; in real traffic it is about 13 km and 15 to 30 minutes by car. The open-air village was designed by the architect Claudio Silvestrin, and its services include hands-free shopping, an immediate tax refund and private transfers from the airport or hotel. It suits a client who wants previous seasons from many brands in one morning, with the afternoon still free for Via Roma.

Serravalle Designer Outlet, run by McArthurGlen, is under 90 minutes from Turin by its own reckoning and about an hour from Milan. That geography makes a useful day: Turin in the morning, a detour south to Serravalle, Milan by evening, with the car and the bags travelling together and nothing to carry onto a train. Outlet purchases follow the same Italian tax-free rules, invoice by invoice, set out further down this page.

12 —

The Langhe: wine bought at the estate

The wine hills of Piedmont are where many clients do their most serious buying. The Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato has been a UNESCO World Heritage site since 2014. By road, La Morra is about 66 km from Turin, around an hour; Barolo about 72 km, a little over an hour; Alba about 72 km, about an hour. A full wine day fits comfortably inside a stay in Turin, with the car back at the hotel for dinner.

A wine day works when it is arranged in advance, because the visits worth making are by appointment, and when somebody else is driving, because tastings and hill roads do not mix. We set the estates in an order that makes sense on the map, hold lunch and keep the last visit unhurried. Clients who know their producers give us the names; others tell us what they like drinking, and we build the day from that.

13 —

In the cellar: buying properly and getting it home

The invoice should be in your name, the vintages and quantities checked against what you tasted, and the decision about carrying or shipping made before the cases are packed. A few bottles go home in the luggage. Anything larger is shipped, packed and insured, under our asset transportation arrangements or through the estate's own shipper.

Two rules decide the route. The Italian tax-free procedure described below applies to goods you carry out of the EU in your own luggage, so a case shipped separately is a different transaction, and we settle which route applies with the estate before you buy. And the destination matters: some countries restrict or forbid importing alcohol, and most charge duty on it. The client is responsible for customs declarations and duties at home, so we check the destination's rules before a case is bought.

14 —

Alba in white truffle season

Every autumn Alba holds the International White Truffle Fair. The 96th edition runs from 10 October to 6 December 2026, and Alba is about an hour from Turin by car. For many autumn clients this is the one purchase of the trip that cannot be made anywhere else: a white truffle chosen in person, weighed, priced on the day and eaten within days, usually shaved over tajarin, the thin egg pasta of the region.

We plan a truffle day around the market and a lunch rather than a list of boutiques: the fair in the morning, a table held for the right hour, the drive back before dark, often with an estate or two in the Langhe on the way. A fresh truffle is short-lived, so we will tell you plainly when a purchase is meant for the hotel kitchen this week rather than a box for home.

15 —

Before the mountains

In winter Turin is also the city people pass through on the way to the Alps. Sestriere, which shared the alpine skiing of the 2006 Winter Olympics with nearby Cesana-San Sicario, is about 100 km and an hour and a half by car, and the Via Lattea ski area it belongs to is described by the rail operator as some 400 km of pistes across Italian and French resorts. The day before the mountains is a natural shopping day.

What clients buy is predictable and worth doing properly: skiwear fitted in town rather than at a resort shop with half the sizes, Moncler on Via Lagrange, and the things forgotten at home. We book the fittings, have the purchases sent to the hotel, and the car that takes you up the next morning, suited to mountain roads in winter, carries everything.

16 —

Winter evenings: Luci d'Artista, the ATP Finals and December

From late October Turin's streets carry the Luci d'Artista, the City's light installations by contemporary artists. The 2026 edition, the 29th, was announced with 31 installations from 23 October 2026 to 10 January 2027. Shopping in the late afternoon and walking back under the lights is one of the better winter evenings in Italy, and we plan the last appointment around it.

November is the busiest month of the season. The Nitto ATP Finals run from 15 to 22 November 2026 at the Inalpi Arena, and the ATP has confirmed Turin as host through 2027. The Torino Film Festival follows from 24 November to 2 December 2026. In those weeks the city fills, so tables, drivers and private appointments need booking well before the usual seven days. December is gift shopping, and Turin's boutiques stay calmer than Milan's.

17 —

A day off at the Reggia di Venaria

Three shopping days in a row is too many for most people, and Turin has the right place for the day in between. The Reggia di Venaria, one of the Savoy residences around the city, is part of the same UNESCO site as Palazzo Madama, inscribed in 1997. It received 565,378 visitors in 2025 by its own count, so we plan the visit for the quieter hours, with a private guide where the client wants one.

Lunch is the other reason to go. Dolce Stil Novo alla Reggia, inside the complex, holds a Michelin star in the 2026 guide. A morning in the palace and gardens, a long lunch and an unhurried drive back puts the client into the next shopping day rested, which is worth more than a fourth afternoon on Via Roma.

18 —

Milan for a second day, and the trains beyond

Milan is close enough to be part of the same trip. The fastest trains between Torino Porta Susa and Milano Centrale take about fifty minutes, and Italo alone runs 13 trains a day each way between the two cities. A common shape is one day in each: Turin for the quiet appointments and the jewellers, Milan for the houses Turin does not have, the Quadrilatero and the showrooms. The same team runs both days, and the car meets the train. See a personal shopper in Milan and close protection in Milan.

Rome is just over four hours by fast train for clients continuing south; see a personal shopper in Rome. Paris is reachable by direct train through the Alps, but that line has been interrupted by a rockfall, by flooding and by works, most recently for about a month in autumn 2026, so we check the live timetable before planning on it. See a personal shopper in Paris.

The logistics

The logistics: the car, protection, the airport and the tax refund.

A shopping day is won or lost on what happens between the boutiques. These are the parts a client rarely sees and we plan first: the car and the restricted centre, protection within Italian law, the airport, the tax refund, the shipping and the pieces brought to the suite.

19 —

The car held all day, and the restricted centre

A shopping day fails on logistics more often than on access, and the car is most of the logistics. A car and driver held for the day means bags go to the boot after each stop, nobody waits for a taxi in the rain, and the schedule survives one appointment running long. It also has to be the right car. Turin's central restricted traffic zone, the ZTL Centrale, applies Monday to Friday from 07h30 to 10h30, and only permit holders and listed exempt categories may enter in those hours.

Taxis and hire cars with driver (NCC) in service are exempt, but the plate must be whitelisted with GTT, the city's transport company, and an NCC licensed outside the Turin metropolitan area must register for an occasional authorisation. A hire car with driver licensed only abroad cannot lawfully run that service in Italy, as the Council of State confirmed in 2022, so the car that brought you across a border cannot simply be kept for the day. We book Italian-licensed drivers whose cars may lawfully enter the centre. See executive transportation with a held car.

20 —

Shopping with protection, within Italian law

Turin is a calm city to shop in, but not a careless one. In Il Sole 24 Ore's 2026 crime index, built on 2025 Interior Ministry data, the province of Turin ranks 3rd of 106 Italian provinces for reported bag snatching and 6th for pickpocketing; the figures cover the whole province of 2.2 million people, not just the centre. The risk that matters to a shopping client is the walk after the purchase. In Milan, police reported a 2024 case in which a visitor was robbed in a central car park shortly after shopping at a boutique. Read Il Sole 24 Ore's bag snatching table by province.

Italy has no bodyguard licence. Under article 134 of the TULPS (Royal Decree 773/1931) the Prefetto licenses the guarding of property and private investigations, and Italian legal commentary treats the protection of a person as a police function, so a private officer works with an ordinary citizen's powers. Algoz arranges vetted Italian officers with Carabinieri, Polizia di Stato and military backgrounds, unarmed and bound by NDA, and uses Prefettura-licensed security institutes for any guarding of property: a residence, a villa or valuables. Close protection in Italy starts from EUR 950 per officer per standard 12-hour day, with the driver and vehicle quoted separately. Armed requests need a minimum of 30 days, may be refused and are never guaranteed. In practice an unarmed officer with a security driver is the right detail. See how our close protection works and bodyguard laws by country.

21 —

Arriving at Torino Airport

Torino Airport, at Caselle, is 16 km from the city centre, about 25 to 30 minutes by car on the motorway link. It handled 5,006,169 passengers in 2025, its best year so far according to SAGAT, the airport company. The airport sells its own executive services: a multilingual meet and greet agent through check-in or passport control, a porter, Fast Track, the Piemonte Lounge and a car or minibus between the aircraft and the terminal. They are guaranteed only when requested 48 hours ahead on working days, so we book them with the rest of the trip. Details are on Torino Airport's executive services page.

Private flights use the airport's dedicated General Aviation terminal, and general aviation and air taxi flights need prior permission (PPR) from SAGAT, filed by the operator or its handler at least two hours before the estimated arrival, with a few exemptions such as aircraft based at Turin. Clients flying into Milan Malpensa instead should allow roughly an hour and a half to two hours by road to Turin, as there is no direct train. On departure, the tax-free validation is planned before you reach the airport, not discovered at the desk.

22 —

The Italian tax refund, and the rules that decide it

A visitor whose residence is outside the EU can buy goods for personal or family use in Italy free of VAT, or have the VAT refunded, when the goods leave the EU in their personal luggage. Each invoice must total more than EUR 70, VAT included; that threshold has applied since 1 February 2024, and older guides quoting EUR 154.94 are out of date. It is per invoice: receipts from different shops cannot be added together to reach it. The goods must leave the EU by the end of the third month after the month of purchase, and the shop issues an electronic tax-free invoice carrying your passport details.

The customs stamp is applied digitally through OTELLO, the customs agency's system, when you leave the EU. According to the agency and the Italian tax press, since 1 July 2026 all of one traveller's tax-free invoices from shops in Italy can be validated in a single operation at exit, though each invoice must still exceed EUR 70 on its own. As the customs agency explains, customs never pays the refund: the shop or a tax-free intermediary does, and the intermediary deducts its fee, so do not expect the full 22 percent back. These rules move into a new Italian VAT code from 1 January 2027, and we follow the current text. In practice we check each invoice at the till, keep them in one folder and plan the airport so the validation happens, which is where most refunds are lost. The customs agency explains the system on its OTELLO tax-free page.

23 —

Shipping, hand-carry and the bags

Most of what is bought in Turin goes back to the hotel the same afternoon, carried by the driver rather than by you. What you would rather not take on the plane is shipped: packed, insured, declared and delivered with the paperwork done correctly. The Rinascente lists national and international deliveries among its services, and many boutiques ship directly. For everything else we consolidate purchases from several shops into one shipment, the same arrangement we run for clients who have their London, Paris and Milan shopping shipped home to the Gulf.

Some purchases should not travel in a box at all. A watch, a piece of jewellery or a small work of art can be carried by hand, door to door, by one of our officers, one person and one journey with no handovers. The tax-refund point from the cellar section applies here too: we settle the route for each piece before you pay.

24 —

Pieces brought to the suite

For some clients the right shopping day does not involve the street at all: a recognisable client, a family with small children or a principal after a long flight may prefer the pieces to come to them. Where a house agrees, a selection chosen against your brief and sizes is brought to the suite by the boutique's own staff, at an hour that suits you, and what you do not want goes back to the boutique afterwards.

It takes more notice than an ordinary appointment, because the house has to agree, choose and insure what leaves the store, and not every house will do it for every piece. Where it is not possible, the next best thing is a private appointment before opening or after closing, arranged in advance rather than requested at the door.

Who books it

Who books a personal shopper in Turin.

Visitors

One or two days

A short window, with Via Roma, the jewellers and a long lunch fitted into one day.

Families

A longer stay in Piedmont

A week in Turin, where a car, a programme for the children and the right language matter more than styling.

Collectors

Jewellery, watches and antiques

Viewings with the Turin jewellers and the dealers of Via Po, the purchase covered to the hotel.

Wine buyers

The Langhe and Alba

Barolo and the white truffle, with the cases bought properly and shipped home.

Public figures

Private appointments

Clients who choose Turin over Milan for a quieter day, with private appointments that draw less attention.

Remote buyers

Not travelling at all

Something found in Turin, checked, bought in your name and shipped, without flying.

Excellence, Discreetly Delivered

“Turin is not where you go to be seen shopping. It is where you go to be looked after while you do.”

Algoz Group
Personal shopping in Turin

Book a personal shopper in Turin

Send the dates, what you are looking for and where you are staying. You get a reply within 24 hours and one plan with a final rate, confidential from the first message.

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Indicative cost

What a personal shopper in Turin costs.

A shopping day is quoted against the day itself rather than from a menu: how many houses, how many people are being dressed, whether a car and driver are held, which language is required, whether the day runs out to the Langhe or an outlet, and whether it ends in a purchase that needs covering to the hotel. You get one figure before anything is booked, and it does not move afterwards.

For clients who come to Italy more than once a year, membership is usually the better route: Client Access is free on application and annual tiers run from Guild at EUR 6,000 per year, which puts the relationship in place before you need it. In every case the boutique invoices the goods and our fee is a separate line, as set out above. There is no commission from the houses. See what a luxury concierge costs.

When it matters

The weeks Turin is at its best, and its busiest.

Art

Artissima

30 October to 1 November 2026 at the Oval Lingotto, preview day 29 October. We handle the gallery invoice and the shipping.

Tennis

The ATP Finals

15 to 22 November 2026 at the Inalpi Arena. The city fills, so drivers, tables and private appointments are booked well ahead.

Autumn

White truffle season

The Alba fair runs to 6 December 2026: a full, unhurried day out of Turin, with an estate on the way back.

December

Gifts and the lights

Luci d'Artista is announced to 10 January 2027. Turin's December is calmer than Milan's, and the boutiques have time for you.

Sales

The saldi

Piedmont sets its sale dates each year. In 2026 the winter sales opened on 3 January and the summer sales on 4 July, each for eight weeks.

Books

Salone del Libro

The international book fair is reported for 13 to 17 May 2027 at Lingotto Fiere. Expect a full city for those five days.

Important Legal Notice — Personal Shopping & Concierge

Algoz FZ-LLC (Trade License 5033995 | TRN 105119056700001) is licensed by RAKEZ for business-person services and lifestyle development consultancy. Personal shopping, concierge, itinerary and destination management are delivered directly. We are not an authorised dealer, agent or representative of any fashion, watch or jewellery house, we hold no allocation with any brand, and we never represent ourselves as acting on a brand’s behalf. Boutiques, estates, galleries, hotels and restaurants are third-party services passed through at cost with our fee shown separately; the car and driver are quoted as a separate line; goods are invoiced to you by the seller, never resold by us at a margin. Third-party terms, prices, hours, addresses and event dates quoted on this page are as published by those parties when the page was written and may change. Where a programme includes protection, it is delivered by vetted Italian officers working unarmed under NDA; Italian law licenses no one to protect a person, and any guarding of property is carried out by Prefettura-licensed security institutes under the TULPS (Royal Decree 773/1931), for the activities that law licenses. Clients are responsible for customs declarations and any duties owed on import into their own country. Armed services require a minimum 30-day lead time for authorisation, which may be refused. All activity complies with UAE law and RAKEZ regulations.

Good to Know

Personal Shopper in Turin: Frequently Asked Questions

What does a personal shopper in Turin actually do?

Makes the appointments before you arrive so the boutiques expect you, confirms what is physically in stock, stays with you through each purchase speaking to the staff in Italian, holds a car and driver for the day so nobody carries bags, books lunch, and makes sure the tax-free invoices are issued correctly. Styling advice is included only if you ask for it.

Is this a stylist or an image consultant?

Neither. Most results for a personal shopper in Turin are Italian image consultants offering colour analysis, body-shape analysis and wardrobe restyling. That is a real profession. We work on the day instead: access, appointments, stock, language, transport, timing, the tax paperwork and the shipping. If being dressed differently is what you want, we will say so and point you to a stylist rather than take the booking.

How much does a personal shopper in Turin cost?

It is quoted against the day: how many houses, how many people, whether a car is held, which language is needed and whether the day runs out to the Langhe or an outlet. You receive one figure before anything is booked, and it does not move afterwards. For repeat visitors, membership is usually the better route: Client Access is free on application.

Do you take a commission from the boutiques?

No. The boutique invoices you directly at its own price and we never resell goods at a margin. Our fee is a separate line on our own invoice, restaurants are passed through at cost, and the car, the driver and shipping are quoted as separate lines, so you always see what each piece actually cost.

Which luxury houses have a boutique in Turin?

On their own store locators, Louis Vuitton lists Via Roma 38, Hermès Via Roma 124, Max Mara Via Roma 279 and Prada Via Lagrange 2Q, and Moncler lists Via Lagrange 2. Rolex lists Rocca 1794 and Astrua as official retailers, and Bulgari is sold through a point of sale inside the Rinascente. Store lists change, so we confirm every house the week you travel.

Is there a Cartier boutique in Turin?

Not according to Cartier. Its Italian store list names boutiques in Florence, Milan, Rome and Venice, and none in Turin. Milan is about fifty minutes away by fast train, so when a brief needs Cartier or another house that is not in Turin, we plan a Milan day alongside the Turin one.

Where should I shop in Turin?

Via Roma and Piazza San Carlo for the main houses under the arcades. Via Lagrange for Prada, Moncler and the Rinascente. Via Carlo Alberto for ateliers and tailoring. The galleries, San Federico and Subalpina, for smaller shops under glass. Via Po for antiques and old books, and the Quadrilatero Romano for craftspeople. Torino Outlet Village and Serravalle for previous seasons.

Do you speak English, Russian or Chinese?

Yes. English and Italian are standard on every booking. Our Italy team includes Russian-speaking and Chinese-speaking concierges, so tell us the language with your dates and the right person is booked for the day. The professional speaks to the boutique in Italian and to you in your language.

Do you have an Arabic-speaking personal shopper in Turin?

Arabic is available on request, with notice, as are French, Spanish and Portuguese. Ask for the language in your first message and we will tell you what we can staff for your dates before you book, rather than taking the booking and hoping.

Can you get me a Hermès Birkin or Kelly?

No, and nobody honest can. Those bags are not sold on request over the counter in Turin any more than in Paris; allocation runs through a relationship with a specific store built over time. Any provider promising one is describing the resale market without saying so. If the resale market is what you want, we will say so plainly, source with authentication and show you the price difference.

How does the Italian tax refund work?

If you live outside the EU, goods for personal use bought in Italy can be sold VAT-free or have the VAT refunded when they leave the EU in your luggage. Each invoice must total more than EUR 70 including VAT, the shop issues an electronic tax-free invoice with your passport details, and the goods must leave the EU by the end of the third month after the month of purchase. The customs stamp is applied digitally at exit.

Can I add receipts from different shops together to reach the EUR 70 threshold?

No. The threshold applies to each invoice on its own. Since 1 July 2026, according to the customs agency and the Italian tax press, all of one traveller's tax-free invoices from shops in Italy can be validated together at exit, but every invoice must still exceed EUR 70 by itself.

How much of the VAT do I get back?

Not the full 22 percent. According to the customs agency, customs never pays the refund: the shop or a tax-free intermediary does, and the intermediary deducts its fee. The refund is also lost if the invoice is wrong or the validation does not happen at exit, which is why we check each invoice at the till and plan the airport in advance.

Can you arrange a day at the outlets?

Yes. Torino Outlet Village at Settimo Torinese is about 15 to 30 minutes by car in traffic and offers an immediate tax refund and hands-free shopping. Serravalle Designer Outlet is under 90 minutes from Turin and about an hour from Milan, so it can be built into a day that starts in Turin and ends in Milan, as a detour south rather than on the direct road, with the car carrying the bags.

Can you arrange a wine day in the Langhe and ship the wine home?

Yes. La Morra, Barolo and Alba are each about an hour from Turin by car. We arrange the estate visits in advance, provide the driver, and handle the purchase with the invoice in your name. Cases are packed, insured and shipped. Some countries restrict or forbid importing alcohol and most charge duty, so we check your destination before a case is bought.

Can you ship my purchases home?

Yes. Purchases from several shops are consolidated into one insured shipment with the paperwork done correctly. A watch or a piece of jewellery can travel by hand with a hand-carry officer instead. Remember that goods shipped separately follow a different tax route from goods carried in your luggage, so we settle that for each piece before you pay.

Is Milan a day trip from Turin?

Easily. The fastest trains between Torino Porta Susa and Milano Centrale take about fifty minutes, and Italo alone runs 13 trains a day each way. Many clients do one day in each city: Turin for the quiet appointments and the jewellers, Milan for the houses Turin does not have. The same team runs both days.

Do you provide a car and driver, and can it enter the restricted centre?

Yes. The ZTL Centrale applies Monday to Friday from 07h30 to 10h30. Taxis and hire cars with driver in service are exempt, provided the plate is registered with GTT, and a hire car with driver licensed only abroad cannot lawfully operate that service in Italy. We book Italian-licensed drivers whose cars may lawfully enter the centre, held for the whole day.

Is protection available on a shopping day, and what does it cost?

Yes, as part of the same booking and the same brief, and we recommend it when the purchases run into real money. Close protection in Italy starts from EUR 950 per officer per standard 12-hour day, with the driver and vehicle quoted separately. Armed requests need a minimum of 30 days, may be refused and are never guaranteed; an unarmed officer with a security driver is the right detail in practice.

Are your protection officers in Turin licensed?

Italy has no bodyguard licence, so no one can show you one. The TULPS licenses the guarding of property and private investigations through the Prefetto, and Italian legal commentary treats the protection of a person as a police function. Our Italy officers are vetted, with Carabinieri, Polizia di Stato and military backgrounds, unarmed and NDA-bound, and any guarding of a residence or valuables goes through a Prefettura-licensed security institute.

How far ahead should I book?

At least seven days for a normal shopping day. Shorter notice is looked at case by case, and under 48 hours is an urgency case with additional fees and no guarantee. The ATP Finals week, Artissima, December and the truffle season need more notice, and so does a Russian, Chinese or Arabic speaker on a specific date.

Can you meet us at Torino Airport?

Yes. The airport is 16 km from the centre, about 25 to 30 minutes by car. We book the airport's own executive services where you want them, including meet and greet, Fast Track and a car between the aircraft and the terminal, which the airport guarantees only when requested 48 hours ahead on working days, and the driver is positioned for your arrival.

Can you shop for me if I am not in Turin?

Yes. We find the piece, confirm it is genuinely in the building, buy it properly through the boutique with the invoice in your name, and ship it or have it carried by hand. You see the boutique price and our fee separately, so nothing is marked up quietly in between.

Is everything confidential?

Yes, under NDA from the first message, including the fact of the visit. Boutiques, drivers and hotel staff receive only what they need for their part. For a recognisable client, a private appointment before opening or after closing, or a selection brought to the suite where the house agrees, is arranged in advance rather than requested at the door.

Discreet, Integrated, Trusted

Executive concierge in Turin with protection woven in.

Assistants, chiefs of staff and family offices arranging a principal’s stay work with one team that handles access, reservations, transport and security together, not a switchboard of separate vendors. Brief us once; we anticipate the rest.

Access is real and discretion is absolute: NDA-backed, OPSEC-aware planning, low-profile delivery, multilingual operatives, and protection that integrates so naturally it is never intrusive. It is why UHNWI and HNWI clients, royal households and the advisors who serve them treat Algoz as a trustworthy single point of contact in Turin.